Key Terms
Glossary
- Cognitivism
- Moral statements can be true or false (they describe facts).
- Non-cognitivism
- Moral statements are not truth-apt (they express attitudes/feelings).
- Naturalism
- Moral facts are natural facts, knowable empirically.
- The Naturalistic Fallacy
- (Moore) The error of defining "good" in terms of a natural property.
- The Is–Ought Gap
- (Hume) You cannot validly derive an "ought" from an "is".
Key Scholars
1873–1958David Hume
1711–1776A. J. Ayer
1910–1989C. L. Stevenson
1908–1979H. A. Prichard
1871–1947W. D. Ross
1877–1971F. H. Bradley
1846–1924
Learn AO1 knowledge
1. Ethical Naturalism (cognitivist)
Moral facts exist as natural/empirical facts — "good" = some real property (e.g. that which produces happiness). Verifiable like science. Bradley linked duty to one's station in society.
2. Intuitionism (cognitivist, non-natural)
G. E. Moore (Principia Ethica): "good" is simple, indefinable and non-natural — known by intuition, like the colour yellow. Defining good as a natural property commits the naturalistic fallacy; the open-question argument shows "is X good?" is always meaningful. H. A. Prichard: obligations known by intuition. W. D. Ross: prima facie duties (fidelity, reparation, gratitude, justice, beneficence, self-improvement, non-maleficence) known intuitively.
3. Emotivism (non-cognitivist)
A. J. Ayer (logical positivism / verification principle): moral statements are neither analytic nor empirically verifiable, so they are meaningless as factual claims — mere expressions of emotion ("Boo/Hurrah theory"). C. L. Stevenson: moral statements express attitudes and aim to influence others' attitudes.
Backbone scholar
Keep semantic, metaphysical and epistemic questions apart
Meta-ethics asks what moral judgements mean, whether anything makes them true and how moral knowledge would be possible. These are related but non-identical questions. A semantic theory analyses the function and meaning of “wrong”. A metaphysical theory asks whether moral properties or facts exist. An epistemic theory explains how an agent could know or justifiably believe a moral claim.
Cognitivism says moral judgements express propositions capable of truth or falsity. It includes naturalism and non-naturalist intuitionism. Non-cognitivism denies that their primary function is factual assertion, treating them as expressions, prescriptions or practical commitments. Cognitivism does not itself prove objectivity: an error theorist can say moral sentences aim at truth but are systematically false. Non-cognitivism does not mean moral language is meaningless: action-guidance and attitude can be highly significant.
A good comparison therefore avoids category mistakes. Moore's claim that goodness is non-natural addresses metaphysics and definition; Ross's appeal to apprehension addresses knowledge; Ayer's emotivism addresses meaning. One can reject Moore's epistemology without proving Ayer, or reject verificationism without proving that naturalism is true. Conclusions become stronger when they state which burden has actually been met.
Fact, value and Hume's is–ought challenge
The source starter asks students to classify claims such as “beer contains alcohol” and “stealing is bad”. Some statements are straightforwardly descriptive; evaluative claims commend, condemn and guide action. Hume's famous observation is that writers move from propositions joined by “is” to a new “ought” relation without explaining the inference.
The point is logical, not the claim that facts never matter. If suffering is bad and an action causes avoidable suffering, the factual premise is essential. The evaluative bridge—suffering is a reason against the action—does normative work. Adding it can make the inference valid, but disagreement may then move to the bridge. Hume asks that this step be made explicit.
A naturalist may argue that some evaluative truths are grounded in flourishing or reasons that natural facts reveal. A non-cognitivist may say the bridge expresses a practical stance rather than reports an extra property. The debate is not settled by finding an “ought” in the conclusion. It concerns whether the necessary evaluative premise is true, what could justify it and whether its practical force is best explained by belief or attitude.
Naturalism can be semantic reduction, property identity or explanatory grounding
Ethical naturalism holds that moral reality is part of the natural world rather than a separate non-natural realm. The simplest version defines good as a natural feature such as pleasure. More sophisticated versions need not claim the words are synonymous. They may argue that moral properties are identical with, realised by or grounded in natural properties, much as an informative scientific identity can connect differently understood terms.
Reduction promises explanatory continuity. Evidence about suffering, need, agency or flourishing can make moral claims answerable to public inquiry. It also explains causal relevance: natural conditions influence action and experience. The danger is choosing a favoured natural property and calling it good without sufficient argument. Happiness, desire-satisfaction and evolutionary fitness can conflict, and each can occur in morally troubling forms.
A high-level critique therefore targets the exact version. Moore's open question strongly challenges an analytic definition: even after learning that an act maximises pleasure, a competent speaker can still ask whether it is good. That does not automatically refute an a posteriori identity or a grounding theory. The naturalist must explain normativity—why the property supplies reasons—while the non-naturalist must explain knowledge and causal connection.
Moore: indefinability, the open question and the naturalistic fallacy
G. E. Moore compares “good” with a simple quality such as yellow. Complex things can be defined by their parts; a simple quality cannot be analysed into more basic components for someone who lacks the concept. His conclusion is not merely that natural things can be bad. It is that goodness itself cannot be defined as any natural or metaphysical property without confusing the property that is good with goodness.
The open-question argument asks whether, for a proposed definition such as “good means pleasant”, it remains a substantive question whether every pleasant thing is good. If the question remains intelligible rather than tautological, the terms do not have the same meaning. The naturalistic fallacy is Moore's charge that a theory identifies the simple property good with some other property. It should not be reduced to the elementary slogan “natural does not equal good”.
Three criticisms follow. The argument may establish only a difference in concept, not a difference in property. It may rely on competent speakers' intuitions about openness, which can lag behind theoretical discovery. Finally, Moore's alternative needs an epistemology: if goodness is simple and non-natural, what makes intuition reliable? His analysis blocks a quick reduction but does not by itself prove the entire intuitionist picture.
Two meanings of intuition produce two different epistemologies
A useful distinction separates two accounts of intuition. On one model, intuition is an immediate intellectual apprehension of a self-evident proposition, different from sensation, feeling or a conclusion inferred through argument. On another, an intuition is a firmly held, non-inferred conviction that supplies the starting data for ethical reflection.
The apprehension model offers direct access to truth but risks mystery. What is the faculty, and why do equally sincere people seem to apprehend incompatible principles? The conviction model is psychologically familiar and allows critical comparison, but inherited prejudice can also feel immediate. Singer's genealogical challenge is that many intuitions may reflect discarded religious, sexual or survival norms rather than independent insight.
Defenders can adopt a fallibilist method. Self-evidence does not mean obvious at first glance or immune to error; it may require conceptual competence, maturity and reflection. Convictions can be revised for coherence, factual accuracy and freedom from bias. Critics reply that this begins to resemble reflective equilibrium rather than direct intuition. The dispute concerns whether reflection discovers moral truth or only systematises our strongest starting attitudes.
Ross's prima facie duties make intuitionism plural and conflict-sensitive
W. D. Ross identifies duties of fidelity, reparation, gratitude, justice, beneficence, self-improvement and non-maleficence. A prima facie duty is a genuine moral reason that binds unless outweighed in the circumstances; it is not a merely apparent duty. The actual duty is what the agent should do after all relevant prima facie reasons are considered.
This pluralism explains why moral conflict is not always reducible to one metric. Keeping a promise, preventing injury and correcting injustice can each matter in its own right. It also preserves moral remainder: a justified breach of promise may still call for regret or reparation because the defeated reason does not become unreal.
The theory's difficulty is ranking. Ross denies a mechanical formula and appeals to mature judgement. That fits the complexity of moral life but can make disagreement hard to resolve. Why this list, and why trust the convictions of “thoughtful and well-educated” people when education can reproduce social privilege? A defender points to convergence, coherence and practical wisdom; a critic asks for a more independent truth test.
A map of the territory: truth, reality, knowledge and motivation
Meta-ethical labels answer different questions and should not be treated as one line from objective to subjective. Semantics asks what a moral sentence means and whether it expresses a proposition. Metaphysics asks what, if anything, makes that proposition true. Epistemology asks how a person could know it. Moral psychology asks how judgement connects with motivation. A theory can be cognitivist about meaning yet sceptical about truth, as error theory is; it can be realist about truth yet admit uncertainty about knowledge.
Cognitivism says sincere moral assertions normally present something as true. It does not by itself guarantee that any assertion succeeds. Realism adds that at least some moral claims are true in a way not constituted merely by an individual's or group's approval. Objectivism is often used for this independence, but needs a specified contrast: independence from current desire, culture, ideal observers or every possible response. Non-cognitivists instead analyse moral speech primarily through attitudes, prescriptions or plans, while sophisticated versions explain why it can still resemble factual discourse.
This map improves examination argument. When someone cites disagreement, ask what the evidence is meant to show. It might challenge moral knowledge, suggest response-dependence or support a theory of meaning, but those conclusions require different bridges. When a naturalist identifies goodness with flourishing, ask whether the claim concerns the meaning of the word, the property picked out by it or the evidence used to discover it. A precise essay evaluates one bridge at a time and then considers whether a complete theory can make its semantic, metaphysical and motivational parts cohere.
Hume's is–ought passage is a demand for a bridge, not a ban on ethical reasoning
Hume observes that writers move from statements about what is or is not the case to conclusions framed by ought or ought not without explaining the new relation. The challenge is logical: a conclusion containing a normative commitment does not follow from purely descriptive premises unless some evaluative bridge is supplied. From the fact that an action causes pain, one cannot deduce that it is wrong without a premise about pain, interests or reasons. Adding that premise may produce a valid argument, but the meta-ethical question then moves to its status and justification.
This point is sometimes confused with Hume's wider account of moral sentiment. Hume does not infer that moral discussion is meaningless or that every feeling is equally authoritative. Human beings share capacities for sympathy and can correct a narrow personal standpoint by considering character and consequence from a more general view. Reason discovers facts and relations, while sentiment supplies approval and disapproval. The result is neither simple rationalism nor an instruction to follow the strongest current emotion.
Naturalists can accept the logical gap while arguing that some bridge principles are supported by what human practices are for, what agents necessarily value or what flourishing consists in. Non-naturalists can treat the bridge as a basic moral truth. Non-cognitivists may interpret it as a commitment made in prescribing. The enduring value of Hume's challenge is diagnostic: it forces the hidden evaluative premise into view. It does not choose among those explanations, and it does not show that facts are irrelevant once a normative standard has been defended.
Analytic and synthetic naturalism respond differently to Moore
An analytic naturalist claims that moral terms can be analysed through natural concepts, perhaps desire satisfaction, welfare or the properties approved under ideal conditions. Moore's open-question argument attacks simple definitions: even after learning that an act maximises pleasure, a competent speaker can intelligibly ask whether it is good. If the terms were identical by meaning, the question might seem closed in the way that asking whether an unmarried man is a bachelor is closed once the definitions are understood.
A synthetic naturalist can concede that moral and natural expressions differ in meaning while claiming that they identify the same property. Water and its chemical constitution provide the familiar structural analogy: an identity may be discovered rather than true by definition. The open question would then show conceptual difference, not metaphysical separation. Ethical inquiry might discover that moral facts are higher-level natural facts about needs, cooperation or flourishing, although the analogy is incomplete because moral investigation lacks one agreed experimental method and includes an action-guiding dimension.
Moore still creates a burden. The naturalist must explain why the chosen natural property, rather than a rival, deserves the moral role and how the identity accounts for reasons to act. Merely placing the word natural before welfare proves nothing. Conversely, the persistent intelligibility of a question does not by itself prove that two properties differ; speakers can remain ignorant of a true identity. The best judgement is that the open-question argument defeats crude dictionary reductions more decisively than every naturalist metaphysics.
Supervenience: moral difference appears to require a relevant non-moral difference
Moral judgement displays a consistency constraint often described as supervenience. If two situations are identical in every relevant natural respect, it seems incoherent to call one right and the other wrong without identifying a difference. A change in moral status must be accompanied by some change in intention, consequence, relationship, promise, need or other underlying feature. Hare uses a related thought in universalising prescriptions: a person cannot prescribe differently in a relevantly similar case simply because the identities have swapped.
Naturalists argue that this dependence fits their view. If moral properties are constituted by or realised in natural facts, no moral difference can float free of them. Yet supervenience alone does not establish identity. A non-natural realist can say that moral properties necessarily depend on natural arrangements without being reducible to them, just as one higher-level description may track a lower-level base without sharing its vocabulary. The challenge is to explain the necessity rather than merely announce it.
The principle also disciplines applied reasoning. A student who condemns one deception but permits a structurally similar deception must state the morally relevant difference. However, relevance is itself normative. Consequences, motives and commitments may all change, and theories disagree over their weight. Supervenience supplies a formal demand for consistent reasons; it does not generate the substantive rule. Its importance lies in showing why moral language can be logically constrained even before realism has been settled.
Mackie's error theory combines cognitivist grammar with global moral error
J. L. Mackie accepts that ordinary moral judgements present themselves as claims about objective requirements. He therefore does not translate wrong into a cheer, command or report of private taste. His sceptical conclusion is that such claims systematically fail because there are no objective values of the kind ordinary discourse presupposes. Error theory is consequently cognitivist about meaning and anti-realist about truth. This combination proves why cognitivism must not be used as a synonym for moral realism.
The view faces a practical choice. One response is abolition: stop asserting claims that presuppose properties which do not exist. A fictionalist may retain moral language as a useful practice without literal belief, while a revisionist can reconstruct it through natural interests, agreements or attitudes. Each route must explain why the language continues to guide action and blame without misleading speakers. If ordinary people do not actually presuppose the robust objectivity Mackie rejects, the error diagnosis may also be too sweeping.
Error theory gains force from parsimony and from explaining disagreement without a special faculty of moral perception. Its cost is equally large: apparently secure claims against cruelty or betrayal become untrue in their ordinary objective form. The realist can reply that a theory which declares every considered moral judgement false needs stronger evidence than the existence of disagreement. The evaluative contest is not between comfort and courage; it is whether realist commitments carry explanatory work that justifies them or add an unnecessary metaphysical layer.
The argument from queerness has metaphysical and epistemological halves
Mackie's argument from queerness claims that objective values would be unlike ordinary properties because they would contain an authoritative reason or demand for action. Recognising wrongness would not merely describe an event but count decisively against choosing it. The metaphysical challenge asks what kind of property could possess this built-in practical authority. The epistemological challenge asks what faculty would detect it and how that faculty could be checked when intuition conflicts.
Realists have several replies. First, normative reasons need not push a person causally in the way a force moves an object; they count in favour of action and can be ignored by an irrational or indifferent agent. Secondly, mathematics, modality and epistemic norms also appear non-empirical yet play indispensable roles. If all reasoning already presupposes standards about what one ought to believe, rejecting moral normativity for being normative may be selective. These companions-in-guilt arguments do not prove moral realism, but challenge the claim that its ontology is uniquely strange.
Naturalist realism avoids some metaphysical distance by locating moral properties within the natural world, but must still explain practical authority. Intuitionism directly accepts non-natural properties and needs an account of disciplined access. Non-cognitivism explains direction through attitudes or plans and therefore avoids a magnetic property, yet must reconstruct truth-like moral reasoning. A good assessment evaluates the explanatory bill of every theory: removing objective value saves one kind of entity but may require a more complex account of logic, disagreement and commitment.
Disagreement supports several hypotheses and proves none on its own
Persistent moral disagreement can suggest that judgements express culture or attitude rather than track independent fact. Different societies teach different expectations, and individuals often rationalise interests. If an objective moral property were plainly accessible, convergence might be expected. Singer's criticism of inherited intuitions intensifies the problem: convictions may preserve the needs of an earlier social order rather than deliver timeless knowledge. This evidence should reduce confidence in unexamined intuition.
However, disagreement is compatible with truth. People lack facts, emphasise different cases, use different concepts or reason under unequal power. Disputes in science and history do not show that those subjects lack truth conditions. Moral disagreement also occurs against a background of shared concerns about harm, reciprocity, loyalty and justification, even when their interpretation differs. Some apparent disputes concern non-moral facts, while some apparent agreement hides different reasons.
The strongest anti-realist argument therefore needs a genealogy explaining why the disputed belief arose and why that process is not truth-sensitive. The realist must then show a method of correction: broader evidence, impartial comparison, coherence and attention to excluded perspectives. Disagreement is epistemically significant because it calls for humility and error-checking. It becomes a metaphysical refutation only if every plausible realist explanation of convergence, correction and persistent difficulty fails.
Evolutionary explanations can debunk confidence without deciding truth by origin
Evolution and social learning help explain why humans quickly respond to kin, reciprocity, threat and coalition. A debunking argument says that if moral intuitions were selected for survival or group coordination rather than truth, their agreement with independent moral facts would be accidental. The point is not that an evolved belief must be false. Vision is evolved and often reliable. The challenge is whether the causal process would have produced the same moral response regardless of truth.
A realist can distinguish basic capacities from corrected judgement. Evolution may supply sympathy, aversion and the ability to reason, while reflective enquiry revises their partial outputs. Mathematics also uses evolved cognitive resources for questions far removed from ancestral selection. A naturalist may go further: if moral facts concern flourishing and cooperation, selection for navigating social life could create some truth-sensitive access. The strength of that answer depends on not defining truth simply as whatever dispositions evolution produced.
Non-cognitivists can incorporate the genealogy directly: moral language organises shared plans and attitudes built from human concerns. Yet they still need standards for criticising inherited cruelty or exclusion rather than recording the attitudes that survived. Debunking works locally when it reveals a specific bias and an available correction. As a global argument it risks undermining the evaluative judgement that truth-tracking is preferable to adaptive illusion. The best conclusion is that genealogy tests warrant more reliably than it settles ontology.
Motivational internalism: must sincere moral judgement move the agent?
Internalism claims a necessary or reliable connection between sincere moral judgement and motivation. If a person genuinely judges an act wrong yet feels no motivation whatsoever to avoid it, an internalist may suspect that the person has not made a full moral judgement. This fits non-cognitivism: approving, prescribing or planning normally has practical direction built in. It also reflects ordinary criticism of someone who recites a duty while remaining entirely untouched by it.
Externalists separate belief from desire. A person can believe that an action is wrong but lack motivation because of depression, exhaustion, indifference or a competing desire. The figure of the amoralist is conceptually possible: someone understands the moral facts but simply asks why they should care. Realists may prefer this separation because ordinary factual belief does not automatically motivate. They can explain action through a moral belief combined with a standing desire to do what is right.
Neither side should rely on labels alone. Strong internalism struggles with weakness of will and psychological impairment; unrestricted externalism may fail to capture the action-guiding role central to moral discourse. A moderate position connects judgement with motivation under conditions of practical rationality, while allowing interference. This debate matters when evaluating Ayer and Hare. Explaining motivation is a strength of attitude- and prescription-based accounts, but an account must also explain sincere conflict, apathy and how reasons can criticise the motivations a speaker happens to possess.
Primary-text extracts
Short, attributed extracts for close analysis. Use the source and context, not a quotation in isolation.
good is good, and that is the end of the matter.
Use it: Treat this as a claim that good is simple and indefinable, then ask whether the open-question argument establishes that conclusion or merely rejects synonymy.
instead of the usual copulations of propositions, is, and is not, I meet with no proposition that is not connected with an ought
Use it: Hume demands an explanation of the new relation. Test whether adding one evaluative premise bridges the inference or merely relocates the dispute.
I am simply evincing my moral disapproval of it.
Use it: Explain why Ayer thinks ‘wrong’ adds attitude rather than factual content, then test whether this can explain moral error and rational correction.
Their major use is not to indicate facts, but to create an influence.
Use it: Contrast Stevenson's dynamic use of ethical language with Ayer's thinner expression of approval and disapproval.
The moral convictions of thoughtful and well-educated people are the data of ethics
Use it: Ask whether moral convictions are relevantly analogous to perception and how Ross can correct cultural or educational bias.
reason and sentiment concur
Use it: Distinguish reason's discovery of circumstances from the sentiment involved in moral approval.
there are no objective values
Use it: State error theory as a cognitivist diagnosis of ordinary moral claims before testing disagreement and queerness.
moral realism
Use it: Compare a naturalist property account with Moore's non-naturalism and ask how empirical correction could work.
quasi-realism
Use it: Examine how an attitude-based theory seeks to earn truth, error and valid inference without stance-independent properties.
normative judgment
Use it: Analyse moral disagreement through the acceptance of incompatible norms and plans rather than conflicting descriptions alone.
universalisable
Use it: Ask whether universal prescription restores rational constraint without making prescriptions factual discoveries.
a man-made fabric
Use it: Assess whether a holistic view of knowledge destabilises the analytic–synthetic distinction used by verificationist arguments.
Darwinian dilemma
Use it: Test whether evolved evaluative tendencies would track independent value or simply promote adaptive responses.
Evaluate AO2 arguments
Useful evaluation points
- Naturalism: keeps ethics objective & rational — but faces the is–ought gap.
- Intuitionism: explains shared moral convictions — but intuitions conflict & can't be tested.
- Emotivism: honest about moral disagreement — but seems to reduce ethics to "mere feeling".
Key criticisms
- If emotivism is right, moral debate is just persuasion, not reasoning.
- The verification principle is self-refuting (it can't itself be verified).
- Whose intuition counts when they disagree?
- Naturalism arguably commits Moore's fallacy.
Moore's open question does not by itself prove intuitionism
Moore argues that for any proposed natural definition of good—pleasure, desire-satisfaction or evolutionary fitness—it remains intelligible to ask whether that property really is good. This attacks a claim of analytic identity. It does not alone prove that goodness is a mysterious non-natural property, nor that a special faculty reliably detects it.
Keep three questions separate: a semantic question about what good means; a metaphysical question about what makes moral claims true; and an epistemic question about how anyone could know them. A naturalist may concede that the words are not synonymous yet argue that goodness and a natural property are necessarily coextensive, as scientific identities can be informative rather than analytic.
Can non-cognitivism explain genuine moral disagreement?
Ayer's early emotivism explains motivational force by treating moral utterances as expressions of approval or disapproval, but two speakers can express opposed attitudes without contradicting beliefs. Stevenson strengthens the view: ethical language has descriptive as well as emotive meaning and is used to redirect attitudes through reasons.
The gain is a theory of why evidence matters even when disagreement is partly practical. The cost is that reasons may appear merely persuasive rather than truth-tracking. Ross can insist that some moral propositions are apprehended as true; the non-cognitivist can reply that confidence and convergence do not establish a special moral fact. A top-level judgement must decide which theory explains error and rational improvement most convincingly.
Ayer's emotivism follows from verificationism but explains only a thin layer of moral speech
A. J. Ayer applies the verification principle: a synthetic proposition is factually meaningful only if experience could verify it at least in principle, while analytic truths depend on definitions or logic. Moral properties are not empirically observable, and moral judgements are not analytic. Ayer therefore denies that adding “wrong” to a description states an additional fact.
On his account, “stealing is wrong” expresses disapproval rather like a horrified tone and can also provoke similar feeling. This explains motivation and why moral language differs from detached reporting. It also appears to explain persistent disagreement where parties share facts but hold opposed attitudes.
The cost is severe. Moral reasoning seems able to expose inconsistency, error and better evidence. If judgement merely expresses attitude, what distinguishes rational improvement from successful persuasion? The verification principle itself is neither straightforwardly analytic nor empirically verifiable, creating a self-application problem. Rejecting that principle removes Ayer's main route to emotivism, although a separate expressivist theory may survive.
Stevenson gives emotivism descriptive content and persuasive force
C. L. Stevenson agrees that ethical language has emotive meaning but offers a richer model than “boo/hurrah”. Moral terms have a tendency, built through use, to evoke attitudes. Ethical judgement also has a dynamic purpose: speakers seek to alter or intensify the hearer's interests. Praise, blame and rhetoric can propagate attitudes through a community without physical force.
Stevenson allows a descriptive component. Disagreement can concern beliefs about consequences as well as a deeper disagreement in attitude. Reasons matter when changing a factual belief is likely to change the attitude: evidence that a policy causes suffering can resolve conflict if both parties already oppose suffering. Where ultimate attitudes differ, reasoning may reach a limit and persuasive definition becomes important.
This accounts for the magnetic and practical character of moral words. Critics worry that it assimilates moral argument to influence and cannot distinguish education from manipulation. A defender can say that exposing descriptive error is genuinely rational even if final attitudes are not truth-apt. The remaining question is whether consistency and informed reflection create objective practical standards or only more stable preferences.
Hare's prescriptivism tries to recover logic without moral facts
R. M. Hare treats moral judgements as universal prescriptions. Saying an act is wrong commits the speaker to prescribing against relevantly similar acts, including cases where the speaker occupies another person's position. The view is non-cognitivist because prescription is not description, yet it gives moral language a logical structure.
Universalisability disciplines prejudice. An agent cannot condemn a practice only when harmed by it while approving the same relevant features when advantaged. Prescriptivity connects judgement to action: sincerely making the judgement commits the speaker to a practical stance. Facts determine which cases are relevantly similar, so information and imagination matter.
The objection is that a consistent fanatic may universalise an abhorrent prescription and accept its application to themselves. Hare can require full information and vivid representation of everyone's preferences, moving towards preference utilitarianism. Critics ask whether that result comes from logic alone or from substantive assumptions about impartial identification. Prescriptivism shows why moral argument is more than emotion, but may not secure the truth the cognitivist wants.
Quine challenges a foundation beneath verificationist meta-ethics
W. V. O. Quine provides a useful stretch connection. Logical positivism depends heavily on a distinction between analytic truths, true by meaning, and synthetic truths, answerable to experience. Quine argues that attempts to define analyticity rely on related notions such as synonymy that are no clearer, and that statements meet experience as part of a wider web of belief.
If the boundary is not sharp, Ayer's sorting of meaningful propositions into analytic and empirically verifiable categories loses its clean foundation. Even an apparently definitional truth depends on linguistic and background commitments. This does not make moral claims true, but it weakens the argument that they must be non-cognitive because they fit neither box.
Quine also encourages holism: revision can occur at different points in a belief system when experience conflicts. Applied cautiously, moral beliefs may be assessed through their relations to psychology, social facts, reasons and other commitments rather than one isolated verification test. The risk is overreach. A challenge to analytic/synthetic distinction is not itself a positive moral realism.
The Frege–Geach problem tests moral language inside larger arguments
A simple emotivist can explain a standalone sentence such as lying is wrong as disapproval of lying. The difficulty appears when the same words occur unasserted: if lying is wrong, encouraging a lie is wrong; lying is wrong; therefore encouraging a lie is wrong. The first occurrence sits inside a conditional and need not express the speaker's present disapproval. Yet the argument is valid because the phrase keeps a stable content across the premises. If its meaning changes between expression and embedding, the inference becomes equivocal.
This is not merely a puzzle about unusual grammar. Moral claims appear in questions, negations, reports of another person's belief and complex plans. Any non-cognitivist theory must explain these constructions while retaining the practical function that distinguished it from cognitivism. Simply adding that speakers have feelings does not supply the logical relations among claims. The problem therefore presses against the thinnest boo-and-hurrah presentation of emotivism.
Later expressivists respond by treating moral judgements as structured practical commitments capable of consistency and implication. Plans can conflict; attitudes can be accepted conditionally; a speaker can reject a combination of commitments. Quasi-realists explain why the resulting discourse legitimately uses truth-like grammar. Critics ask whether so complete a reconstruction has earned the realist's structure while refusing its ontology. The debate is valuable because it changes the criterion of success: a meta-ethical theory must explain whole arguments, not only isolated moral exclamations.
Quasi-realism and norm-expressivism make non-cognitivism more ambitious
Simon Blackburn's quasi-realism begins from attitudes but seeks to earn the practices associated with realism: calling claims true, treating some judgements as mistaken and reasoning through conditionals. Projection does not mean that speakers consciously paint feelings onto a neutral world. It describes how stable evaluative sensibilities support a discourse in which people demand consistency and criticise attitudes. The project asks how much objective-looking moral practice can be explained without positing stance-independent moral properties.
Allan Gibbard analyses moral judgement through acceptance of norms or plans governing action and feeling. Disagreement is practical incompatibility: two people may accept plans that cannot jointly guide the same situation. Factual information matters because plans are conditional on descriptions of the world. This gives expressivism resources to explain deliberation and the difference between a passing emotion and a considered moral commitment. It also connects moral language with coordination while leaving room for criticism of inconsistent or poorly informed plans.
The realist challenge is one of explanation and stability. If quasi-realism licenses truth, error, objectivity and valid inference, what substantive difference remains? The expressivist answers that the explanation runs from human practical stances to the discourse, not from independently existing moral properties to correct belief. The realist replies that some errors appear possible even if every actual speaker approves. The theories therefore differ over direction of explanation, not over whether careful moral argument occurs. That is a more accurate comparison than saying one side believes in reasoning and the other only in emotion.
Reflective equilibrium offers a method without guaranteeing intuition
Moral enquiry often moves between considered judgements, general principles and relevant non-moral evidence. A conflict can prompt revision at any level: an intuition may reflect prejudice, a principle may be overbroad, or a factual belief may be false. Reflective equilibrium names the search for a coherent arrangement reached after exposing each part to criticism. It resembles Ross's respect for mature convictions but denies that every initial conviction carries equal authority.
The method becomes wider when it compares rival theories, historical explanations and the perspectives of people affected by a rule. This helps answer the objection that intuitionism merely consecrates the outlook of a privileged group. A belief formed under misinformation or self-interest has less evidential weight; a judgement that survives varied cases and informed challenge has more. Nevertheless, coherence can be achieved within more than one starting framework, and a coherent set can still be detached from moral reality.
Realists can treat the method as fallible access to truth, naturalists as theory-building around human goods, and constructivists as part of generating justified principles. Even non-cognitivists can use it to refine commitments. Its cross-theoretical appeal is both strength and limitation: it improves reasoning but does not decide what makes the result true. In an essay about intuition, the best use is modest. Reflective equilibrium converts immediate seeming into revisable evidence, reducing arbitrariness without claiming an infallible moral sense.
Moral progress is evidence only after the standard of progress is explained
People often cite the rejection of slavery, expanded political equality or protection from discrimination as moral progress. The realist may argue that progress makes sense because societies can approach truths they previously ignored. Error is exposed through testimony, consistency and better knowledge, not merely through a change in taste. This captures the conviction that a reforming minority can be right before its society approves.
An anti-realist need not describe every change as arbitrary. Progress can mean greater coherence with deeply held commitments, more informed and inclusive preferences, reduced suffering or norms that could be accepted from multiple perspectives. The difficulty is whether these standards are themselves treated as objectively better. If inclusion is praised only because current speakers favour it, the condemnation of an unanimously oppressive society appears weakened. If inclusion is justified through reasons valid independently of approval, realism may be returning through the standard.
Realists also face a challenge: historical change does not always move in one direction, and confidence in progress can conceal new forms of domination. A credible account needs mechanisms of correction and evidence that the later judgement is better, not simply later. Moral progress therefore supplies abductive support rather than a proof. It favours whichever theory best explains criticism across time, the possibility of collective error and the role of information without turning present consensus into the final court of appeal.
A sentence-by-sentence method for meta-ethical comparison
Start with one moral sentence and ask four questions. Is the speaker asserting a proposition? What would make it true? How could the speaker know? What practical commitment follows? Ethical naturalism may identify truth with natural facts; intuitionism treats goodness as non-natural and known through rational apprehension; emotivism highlights expression and influence; prescriptivism treats the claim as a universal direction. The comparison becomes meaningful only when every theory analyses the same sentence in the same context.
Then place the sentence inside disagreement and argument. Can the theory distinguish factual dispute from conflict in attitude? Can it explain logical consistency, changed judgement after evidence, an embedded conditional and a person who judges without acting? Use named objections precisely. Moore targets reductive definitions more clearly than every natural identity; the verification principle burdens Ayer's semantics but does not by itself refute Stevenson's psychology of influence; Quine questions a sharp analytic–synthetic foundation without proving moral realism.
A conclusion should rank explanatory achievements and costs. Realism naturally preserves truth and error but owes an ontology and epistemology. Naturalism integrates ethics with the world but must secure normativity. Intuitionism protects irreducible value but must discipline access. Expressivism explains direction and motivation but reconstructs logic and objectivity. No theory wins because of one slogan. State which features of moral practice are indispensable, why the preferred theory explains them with the fewest serious liabilities, and which residual problem remains.
AO2 workshop
Arguments, objections and judgements
Evaluation is not a scorecard. Each lens identifies the criterion that makes one response more persuasive than another.
Moore's open-question argument disproves ethical naturalism.
Case in support
For every proposed natural definition it remains intelligible to ask whether the property is really good, showing that the concepts are not synonymous.
Challenge
Informative identities can connect different concepts to one property; openness may refute analytic reduction without refuting natural grounding or a posteriori identity.
Intuition gives direct knowledge of objective moral truth.
Case in support
Basic reasoning must begin somewhere, and mature agents can apprehend self-evident duties much as reason apprehends logical principles.
Challenge
Cultural inheritance, bias and persistent disagreement produce equally forceful but incompatible intuitions with no independent calibration.
Ayer explains moral disagreement better than cognitivism.
Case in support
People can agree on every fact yet continue to oppose one another because judgement expresses practical attitude rather than reports a special property.
Challenge
Moral debate contains claims of mistake, consistency and justified revision that mere expression struggles to explain; verificationism is itself unstable.
Stevenson's account reduces ethical reasoning to manipulation.
Case in support
If the primary purpose is changing attitudes, rhetoric and psychological influence can replace truth-directed argument.
Challenge
Descriptive disagreement remains answerable to evidence, and all practical communication influences others without thereby becoming dishonest.
Hare restores rational moral debate without objective moral facts.
Case in support
Universal prescriptions impose consistency, perspective-taking and practical commitment while avoiding mysterious non-natural properties.
Challenge
A fully consistent fanatic can accept a universal harmful prescription, so substantive value may not follow from logic alone.
The intelligibility of Moore's open question proves that goodness is non-natural.
Case in support
If good simply meant a natural property such as pleasure, a competent speaker's question about whether that property is good would appear closed. Persistent openness exposes the norm hidden in a proposed reduction.
Challenge
Different concepts can identify the same property through a synthetic discovery. A question may remain intelligible because speakers do not yet know the identity, so conceptual openness need not establish metaphysical difference.
Moral disagreement is best explained by error theory.
Case in support
Deep and persistent disagreement, together with cultural genealogy and motivated reasoning, is easier to explain if people project objective authority onto attitudes than if all detect one moral reality.
Challenge
Disagreement also occurs in truth-directed enquiry, and many disputes reflect facts, concepts or unequal perspective. Shared patterns of correction and justified moral reform provide evidence beyond local preference.
Objective moral properties would be too strange to exist.
Case in support
A property that both describes the world and supplies an authoritative reason to act appears unlike empirical properties, and intuition provides no independently testable detector for it.
Challenge
Normative and epistemic reasons are already part of rational explanation; their authority need not be a mysterious causal force. Naturalist and non-naturalist realists offer different accounts of dependence and access.
A person who sincerely judges an act wrong must be motivated not to do it.
Case in support
Moral judgement has an action-guiding role, and prescriptions or practical commitments would be insincere if entirely disconnected from motivation.
Challenge
Weakness of will, depression and the intelligible amoralist suggest that belief can exist without an effective desire. Motivation may require a separate concern to be moral.
The Frege–Geach problem defeats non-cognitivism.
Case in support
Simple expressions of approval do not preserve stable content inside conditionals, negations and valid arguments, so thin emotivism fails to explain ordinary moral reasoning.
Challenge
Structured plans and attitudes can possess consistency conditions and be accepted conditionally. Quasi-realism and norm-expressivism were developed to explain these logical practices.
Evolutionary origins make moral intuition unreliable.
Case in support
Selection favours adaptive response rather than independent moral truth, so intuitions about kin, status and threat may have arisen whether or not their apparent moral content was true.
Challenge
Evolved capacities can support truth-tracking, as perception illustrates, and reflective reasoning can correct their initial outputs. Naturalists may connect social flourishing with the environment selection helped humans navigate.
Quasi-realism collapses into moral realism.
Case in support
Once an expressivist earns truth, error, valid inference and objective-sounding discourse, the practical difference from realism can appear verbal rather than substantive.
Challenge
The explanatory direction remains distinct: quasi-realism constructs those practices from attitudes and plans, while realism explains correct attitudes through moral facts independent of them.
Reflective equilibrium gives secure moral knowledge.
Case in support
Testing principles against varied considered judgements, evidence and alternative perspectives corrects impulsive intuition and creates a transparent method of revision.
Challenge
Several incompatible systems may reach coherence from different starting points, and a coherent arrangement can preserve shared prejudice rather than track independent truth.
Compare the scholars
A high-level essay does more than name thinkers: it identifies exactly where their assumptions, methods or conclusions diverge.
| Scholar | Core position | AO2 use | Quotation or evidence |
|---|---|---|---|
| G. E. Moore | Intuitionist; coined the naturalistic fallacy and the open-question argument. | Central to Meta-Ethics (intuitionism) and a key AO2 critic of Natural Law (naturalistic fallacy). | Use the scholar's argument accurately; a quotation is optional. |
| David Hume | Empiricist; the is–ought gap and 'reason is the slave of the passions'. | Use across Meta-Ethics and against Kant (reason cannot motivate) and Natural Law (is–ought). | “Reason is, and ought only to be, the slave of the passions.” |
| A. J. Ayer | Logical positivist; emotivism's 'Boo/Hurrah' theory of moral language. | The key emotivist in Meta-Ethics; note the self-refutation objection to the verification principle. | Use the scholar's argument accurately; a quotation is optional. |
| C. L. Stevenson | Developed emotivism: moral statements express and aim to influence attitudes. | Pair with Ayer to give a fuller emotivist position in Meta-Ethics. | Use the scholar's argument accurately; a quotation is optional. |
| H. A. Prichard | Intuitionist who held that moral obligations are known directly by intuition. | A supporting intuitionist alongside Moore and Ross in Meta-Ethics. | Use the scholar's argument accurately; a quotation is optional. |
| W. D. Ross | Intuitionist known for prima facie duties. | Use Ross to show intuitionism can be practical and to handle conflicting duties. | Use the scholar's argument accurately; a quotation is optional. |
Key quotations
Copy the exact wording into a retrieval list, then practise explaining why the quotation matters.
Practise Exam questions
Build a response
- "Ethical statements are no more than expressions of emotion." Discuss.
- "Intuitionism is the most convincing meta-ethical theory." Discuss.
- Assess the claim that good is indefinable.
Apply Fresh practice question
Written independently in a 40-mark OCR-style format; this is not an official OCR past-paper question.
Assess the claim that moral disagreement is best explained by non-cognitivism.
cognitivismemotivismprescriptivismmoral realism
Past questions
- A2 June 2025The intuitionist belief that ‘good’ is self-evident is valid. Discuss.
- A2 June 2024‘In meta-ethics, the term “good” has an objective factual basis.’ Discuss.
- A2 June 2022Assess the view that good, bad, right and wrong are meaningless ethical terms.
- A2 November 2020Good is best explained by emotivism. Discuss.
- A2 2019‘The terms good, bad, right and wrong reflect only what is in the mind of the person using them.’ Discuss
- A2 2018‘”Good” is meaningful.’ Discuss
Recall and self-test
Retrieval cards
Say the point aloud before revealing it.
Self-test
Match the term to its definition
Choose one answer for each question. Your best score stays on this device.
Related and synoptic links
Recommended reading
Affiliate/paid links. As an Amazon Associate I earn from qualifying purchases. The recommendation is editorial; no price is shown because availability and pricing can change.
OCR A Level Religious Studies: Religion and Ethics (2020, ISBN 9781510479951)
An OCR-focused course textbook for securing the specification foundations of the Ethics paper.
View on AmazonMy Revision Notes: OCR Religion and Ethics (ISBN 9781510418059)
A concise companion for consolidating terminology, theories and exam-focused recall.
View on AmazonChristopher Bennett, What Is This Thing Called Ethics? 2nd ed. (ISBN 9780415832335)
Accessible academic reading that adds conceptual depth and sharper material for AO2.
View on AmazonHow to use the complete Ethics reading list
Go further Annotated reading
- G. E. Moore, Principia Ethica, ch. IMoore's own text distinguishes indefinability, the open question and the naturalistic fallacy—claims often collapsed into one slogan.
- A. J. Ayer, Language, Truth and Logic, ch. VIAyer connects verificationism to emotivism and gives a stark account of why moral judgements add no factual content.
- C. L. Stevenson, The Emotive Meaning of Ethical TermsStevenson explains the magnetic, action-guiding and persuasive functions of ethical language more subtly than a simple ‘boo/hurrah’ summary.
- Stanford Encyclopedia of Philosophy, Ethical IntuitionismApprehension, self-evidence, disagreement and the difference between intuition as seeming and as non-inferred conviction.
- W. D. Ross, The Right and the Good, chapters II–IIIPrima facie duties, actual duty and why moral conflict is plural rather than reducible to one value.
- C. L. Stevenson, The Emotive Meaning of Ethical TermsDescriptive and emotive meaning, disagreement in attitude and the role of reasons in influencing moral judgement.
- R. M. Hare, The Language of MoralsPrescriptivity and universalisability as logical features of moral language, with the fanatic objection kept in view.
- W. V. O. Quine, Two Dogmas of EmpiricismA stretch challenge to the analytic/synthetic distinction that supports Ayer's verificationist framework.
- J. L. Mackie, Ethics: Inventing Right and Wrong, chapter 1The classic statement of error theory, disagreement and the metaphysical and epistemological arguments from queerness.
- David O. Brink, Moral Realism and the Foundations of EthicsA systematic defence of naturalist moral realism, supervenience and the relation between moral facts and motivation.
- Richard Boyd, How to Be a Moral RealistThe Cornell-realist proposal that moral properties can be natural, causally explanatory and investigated through a revisable method.
- Simon Blackburn, Spreading the Word, chapters 5–6An introduction to projection and the quasi-realist project of earning truth-like moral discourse.
- Allan Gibbard, Wise Choices, Apt FeelingsA norm-expressivist account of moral judgement, coordination and disagreement through accepted systems of norms.
- Sharon Street, A Darwinian Dilemma for Realist Theories of ValueAn evolutionary debunking challenge that distinguishes truth-tracking from the adaptive origins of evaluative tendencies.
- Mark van Roojen, Metaethics: A Contemporary IntroductionA comparative route through realism, error theory, expressivism, reasons and moral epistemology.
- Stanford Encyclopedia of Philosophy, Moral Anti-RealismCompare error theory, non-cognitivism and non-objectivist cognitivism rather than treating anti-realism as one position.
- Stanford Encyclopedia of Philosophy, Moral RealismA guide to the independence, semantics and metaphysics involved in realist claims and their principal objections.


